Such a diverse field of speakers – I felt like I was at the TED Talk of dentistry – loved it!”
– Dr. Kipton Anderson (Colleyville, Texas)
“Can’t pin point the best thing but being around all the greatest minds in dentistry sure makes me feel great”
– Dr. Scott Garza
“Great to gather like minded young people blazing their own trail. There is not just one way to be successful, lots of great ideas”
– Dr. Molly Kathan (Portland, Oregon)
“So many different ways of actual improvement to our practice that I can implement on Monday morning. This weekend will probably add $75,000 to my next two months”
– Dr. Colin Lathrop (Katy, Texas)
At Practice on Fire, You Will...
1. Rub shoulders and brains with the most innovative, disruptive and even controversial dentists in North America...and swipe all their practice-igniting secrets for your practice
2. Set your brain on fire with out-of-the-box insights that challenge the cherished assumptions about our industry...and burn the cold heart of corporate dentistry to ashes
3. Find out how to escape the hell of "average dentistry"...and get amped about finally scaling your practice to fuel the lifestyle YOU want
If you don't believe that Practice on Fire has exploded your vision for what your practice can be, we'll gladly refund 100% of your money...including your flight and hotel... the only CE event with the confidence to do that!
One weekend a year, Practice On Fire docs take time away from their busy practices to share their latest unconventional secrets, insights, and hacks.
These aren't the typical systems and checklists sold by consultants. These are real solutions created by real dentists just like you who are innovating, testing, and implementing these solutions every day.
Meet Our Speakers
Dr. Nada Albatish
Forget Conventional Practice Philosophy
Dr. Nada Albatish is proof that most conventional practice philosophy is hopelessly obsolete.
Believe this “wisdom” at your peril…
You must have a spacious and extravagant practice…WRONG
You must be located in a white-collar, wealthy area …WRONG
You must NOT get locked into the insurance trap…WRONG
You can only do "full mouth dentistry" if you specialize…WRONG
You can’t have a fulfilling life AND a thriving practice…WRONG
Dr. Nada Albatish will show you how she smashed through all this BS, set up shop in a strip mall in the middle of a blue-collar town, and built the thriving practice that suits HER lifestyle goals…
Only in the office 3 days a week
Publishing books and speaking at live events
Serving as faculty at advanced education
Spending all the quality time she desires with her two little girls
What’s her secret?
Here’s what she’ll show you at Practice on Fire…
How to surround yourself with the right people…and how to identify the toxic ones…to save yourself from years of drudgery and pain. This secret alone could earn you thousands more this year.
The “how to pay yourself” secret that most dentists never learn… and cost themselves thousands of hours and thousands of dollars every year.
The key “personal ingredients” you must mix together to build the practice you want…far more valuable than your practice location or your high-tech equipment.
Why you should probably forget everything you’ve learned about “case presentation” …and use this revenue-boosting strategy instead.
How to bust through the biggest roadblock you’ll ever face in your practice…it’s not what you think it is.
If you want to build a practice that serves you, not the other way around, stop filling your head with conventional wisdom. Tune in to a dentist who’s proven her methods in the school of reality.
Dr. Mark Costes
Leveling Up: How to Reverse Engineer Your Ideal Practice and Lifestyle
Operational systemization, overhead and cash flow control, ramping up profitability, creating a fulfilling career and lifestyle
Dental Authority Marketing
21st Century Sales Funnels for Multi-Million Dollar Dentists
Modern dental marketing changes fast. Facebook and Google and Amazon and Apple have so much power that a simple algorithm change can alter the fates of millions of advertisers.
What worked to deliver patients to your practice as recently as 6 months ago, might be obsolete today.
We’ll tell you about three key updates we’ve made to our patient funnels that every dentist should know about.
How to use information and education to leverage Facebook as a patient generation platform
What’s working in direct mail (a one-two punch that still crushes it “old school”)
Webinars made easy…how to use evergreen systems to find patients while you sleep…and deliver high-value procedures
How to host “wine and cheese” events to find high-value patients
The marketing method that delivers the highest open and response rates of any patient communication…and how to use it effectively and inexpensively
Why you must use authority-based marketing to target niches and grow your practice in these trying times.
Don’t let your marketing grow obsolete. Join these million-dollar dental marketers and discover what’s working NOW.
Dr. Graham Dersley
The 13 True Secrets To Success, In Dentistry And In Life
Dr. Gina Dorfman
How to Build a Dental Practice That Runs Itself With "Freedom Systems"
Michael Gerber, in The E-Myth says that you should run your business AS IF you were going to sell it someday.
You must design your business so that it runs nearly as well WITHOUT you as it does WITH you.
Because nobody wants to buy a job…they want to buy a smoothly-humming MACHINE.
So, let me ask you…would anyone want to buy your practice?
If you’re not sure, ask yourself these questions…
Do I sometimes wish I worked for someone else?
Does practice revenue and profitability suffer when I’m not in the office?
Am I constantly putting out fires?
Am I spending less time with patients and more time on taxes, paperwork, and admin?
If you answered “Ugh, yes!” to any of those, it’s time to implement the systems that will set you free.
Dr. Dorfman will reveal her 17 years’ worth of secrets for implementing “freedom systems” in her office…
How you can build profitable practice that runs like a dream even when you’re gone…in fact it might run BETTER when you’re gone!
How to empower employees to take the initiative and bring you more solutions and fewer problems!
How to work fewer hours while growing your practice and achieving the life and business success you've always envisioned
Don’t build yourself a golden hamster wheel. Build freedom systems and build the practice you always wanted.
Dr. Michael Ling
Real Leadership: How to Develop the Mindset of the $10,000/Hour Dentist
Even the “average” dentist knows how to run their practice efficiently…how to replace $10/hour work with $1000/hour work. How to delegate work to employees. How to prioritize high-paying cases.
That’s Dental Leadership 101.
But if you want to be a GREAT leader and grow a far-above-average practice, you need to develop the $10,000/hour mindset.
Michael Ling will show you…
Why your ego is the biggest obstacle to becoming a $10,000/hour dentist
Why most dentists reach the point of diminishing returns…where each new dollar costs them more time and effort to make...how to bust that bottleneck
How $10,000/hour work often masquerades as $0/hour work…how to identify it for what it really is…and explode your practice potential
The 3 in 60 Technique for getting big improvements from your staff…without stressing them out!
The Navy Seals Secret to continuous improvement in your practice
Four things a $100/hour dentists says VS. Four things a $10,000/hour dentists says
How to push your employees up the ladder to make bigger, more valuable decisions for you…and lift the revenue ceiling off your practice
The difference between management and leadership…and how $100/hour dentists always confuse the two
The ONE question everyone on your staff should be able to answer if you want to ever become a $10,000/hour dentist
Why $100/hour dentists focus on HOW problems are solved …and $10,000/hour dentists never do!
Why $10,000/hour dentists know they need FEWER ideas…not more ideas
Michael’s “Just don’t kill anybody” rule for getting your staff to do higher-dollar work for you
You can build the practice you want, if you can develop the $10,000/hour dentist mindset. Join Michael and find out how.
Dr. Steven Polevoy
Seize The Day!
A hygiene patient needs work, and what better time to do it than today! But for many practices, that presents problems.
How to give a detailed explanation to the patient without putting the hygienist behind?
How does treatment coordinator figure out the insurance portion on the spot?
How do you answer patient objections - "I don't have time today", "I don't have the money", " I need to talk to my wife", and the dreaded "I need to think about it"?
And if the patient does want to do it, how do you fit it into a busy day?
Dr. Steven Polevoy runs a unique practice. Every day, he starts out with his schedule full of holes. When others say they are booked out for weeks, he isn't even booked a day. Yet his practice is extremely productive, grossing in the top 2% of solo practices.
When others are stressed about open schedules, he sees it as an opportunity.
In this short but informative talk, he will show how to easily, predictably, and profitably turn any practice into a same-day dentistry machine.
Dr. Chris Phelps
It's About T.I.M.E to Learn Pre-Suasive Techniques To Increase Case Acceptance & Decrease Costly No-Shows
If you want to dramatically increase your practice revenue, you won’t do it with new skills, new knowledge, or new tech.
Let’s face it. You can have all the dental skill, knowledge and advanced equipment on the planet…but…
If your patients don’t show up, what good is it?
And if your patients don’t swipe their credit cards for the treatment you suggest…what good is it?
If you want them to show up and sign on the dotted line, you need PRE-SUASION.
Dr. Phelps will show you how to leverage this concept to understand your patient's mindsets, present cases that meet them where they are, and persuade them to accept your recommendation.
It’s not manipulation, it’s just good communication skills.
But most dentists are woefully lacking in this department.
If you want to decrease your no-shows, increase your acceptance rates, and boost your revenue as early as this month, be sure to attend.
Dr. Tim Rauch
Workism, Sacred Cows and the 6 Day Weekend
Sacred cows will kill you. And I mean that…literally.
If you accept the sacred cows of our profession…the conventional wisdom…the traditions and norms and the “that’s the way we’ve always done its”
You’re in for a world of hurt.
Dentistry, done the conventional way, leads to…
Anxiety, dissatisfaction, divorce, late and not-particularly comfortable retirement, and suicide.
Our profession scores poorly in every one of those categories.
If you let yourself be an “average dentist” your future is not bright.
However, if you’re willing to kill your sacred cows, dentistry can help you create the life of your dream.
Tim Rauch is a sacred cow killer.
He’s ripped into all the assumptions about…
how we design our office
how we run our office
how we treat our patients
how we handle finances
how we live our lives as doctors
the cars we drive
the neighborhoods we live in
the activities we engage in
Stripped them bare and identified new, valid, life-giving, revenue-boosting assumptions.
And on those new assumptions he’s built a thriving practice that allows him to take 6-day weekends every other week.
And he’ll show you how to kill your sacred cows and escape the fate of the “average dentist.”
"Loved everything about Practice on Fire, highly effective speakers, and topics help motivate me to be better."
-Emily Siegrist (Syracuse, NY)
"I loved the idea of thinking outside the box, being controversial, and getting updated with our existing marketing."
- Dr. Lynette Ogletree (Tyler, Texas)
“Loved meeting all the Dentaltown rock stars!”
– Dr. Lola Gbadamosi (Baytown, Texas)
“The best part of this event was the seamless integration of all the different speakers and topics into a powerful two-day event!”
– Dr. Kaya Aygen (Sarasota, Florida)
Dr. Tim Rauch
WAS DENTISTRY SUPPOSED TO BE THIS STRESSFUL?
What if it didn't have to be?
Nobody told us how hard it would be to run a successful dental practice.
They said, “Just treat your patients like family and everything will be fine”. And, “Corner the soccer mom demographic to dominate your market”. Or how about, “Treat your staff like children – you’ve got to teach them boundaries and rules and accountability”.
Lies sold as “best practices” that should really be called “average practices”, because everyone else is trying to do the exact same thing. Lies peddled by “experts” who are good at observing but have never actually done what you and I do every day – juggling the demands of our patients, our practice, and our family.
We follow their advice/systems/manuals/best practices and STILL 93% of dentists feel like they are on the treadmill of being over-worked and over-stressed. And it is a treadmill – tons of effort only to find out you are right back where you started.
If you’re tired of doing the same thing and getting the same results, you’re probably struggling with one (or both!) of these problems:
Problem #1: You are dragged down by having to manage and motivate your team.
Wouldn’t it be nice if you could focus on taking care of your patients rather than worrying about if your team is doing their jobs properly?
Most docs believe that “ownership mentality” is a myth. They blame their staff problems on millennials. Or on laziness. Or on staff that need to be treated like children.
And then the “experts” tell us that staff need recipes, rules, and repercussions. That everything can be systemized like a McDonald’s franchise. Or that there is a checklist for every problem.
Ha! If only it was as simple as throwing yet another manual at our teams. If you’re anything like us, I bet you’ve tried plenty of times to implement systems and been met with feet-dragging and eye-rolling. We're sure your staff are wonderful people, just like ours, but like virtually everyone else on Earth they are naturally resistant to change and most comfortable in their own little universe.
It’s exhausting and emotionally draining when the very people you’re paying to HELP you, are the roadblocks STOPPING your practice from reaching the next level.
Problem #2: You wish you had more of the RIGHT KIND of new patients
Chasing new patients is another treadmill game – lots of effort without the progress to match. That’s because you’ve been going about it all wrong. But it’s not your fault. You just haven’t been enlightened to a better way… yet.
It’s tiring having to deal with patients who view your services as a commodity – interchangeable, negotiable, and comparable to every other dentist in town. And when you finally “win” them over… then what? You find out they are insurance dependent and can’t afford your services anyways.
How much would your practice explode if you had more high-value, highly-motivated patients who see you as an authority, seek you out for treatment, and are eager to say yes?
Do these problems sound familiar to you - unmotivated staff and low-value patients? They should. Virtually every survey out there shows these 2 problems to be the biggest sources of stress for us dentists. Probably because most of us are following the same playbook – conventional wisdom gets you conventional success. Stuck on the treadmill. Working way too hard for too little progress. Your practice adding to your stress rather than contributing to your freedom.
But it doesn’t have to be this way. You can build a practice that buys you more time, freedom and a life filled with more of what you love.
We know, because we’ve been in your shoes too.
Our names are Dr. Graham Dersley and Dr. Michael Ling.
We are not consultants, coaches, gurus, or vendors. We are regular full-time dentists just like you. And just like you, not long ago, we too felt like working in dentistry was a lot like being on a never-ending treadmill of running around putting out fires all day long, dealing with staff drama and putting up with low-value patients.
A slave to our businesses. Like it was an anchor, constantly dragging us away from our patients and our family.
That was true until we discovered the secret to making our businesses work FOR us, instead of against us. Our business, personal, and family lives skyrocketed.
So, what’s the secret to our success? It’s simple:
If you do what everyone else is doing, best case scenario you will end up like
Einstein said that the definition of insanity is doing the same thing over and over again and expecting different results.
But do you know what's just as insane? Doing the same thing as your competition and expecting to come out on top.
When we started out and didn't know any better, we attended all the same conferences and followed all the same experts. Which meant we ended up frustrated and chained to our practices just like the 93% of struggling dentists.
So, we decided to do things differently – we went against the grain.
When they zig, you zag.
If you want to excel, you have to be willing to do the things others won’t.
So, if you want a truly self-managing team… Think different and ignore conventional wisdom.
Build a team that thinks and acts like owners.
No lame motivational speeches (You're not Tony Robbins)
No cheesy team-building exercises (You're not a grade school teacher either)
No counting on bonuses, write-ups, rules, carrots, and sticks to right the ship
And if you want to get more high quality, high value, highly motivated patients... Think different and ignore conventional wisdom.
Make yourself magnetically irresistible to the right kinds of patients.
No shotgun approach (You don't have to be everything to everybody)
No ads bragging about how you "treat patients like family and look at the list of cool treatment we can do!" (Which is what every other dentist in your town says too)
No "creating value" (And other sales techniques that make you feel dirty)
Who is this for?
We meet dentists from all over the continent at our events.
1. Some of them are just starting out and are overwhelmed with all the misleading information out there – what’s the best bang for their buck to gain traction in their young practices?
2. And then there are docs a little farther along in their journey. They have great clinical skills but are frustrated because they don’t get to do the treatment they love as much as they wish they could.
3. Finally, there are those that are doing quite well. They’ve achieved conventional success that is the envy of the average doc. But they know they can do even better, if they could just break through this plateau.
Three different types of dentists. Three different problems. And we believe the solution is simple:
1. Build a self-managing, self-motivating team.
2. Get more of the right kinds of patients who are eager to say yes to the kinds of dentistry you love.
Once you find out how to effectively do these two things, everything becomes easier.
You’ll be one of the rare few docs who have a team that works for them, not against them.
You’ll be laser-focused dealing with the patients you want to treat.
And most importantly, you’ll have more time to relax and be with your family.
At Practice on Fire, we all take ONE weekend away from our busy practices every year to share our latest secrets and insights.
When you attend, you’ll get an exclusive firsthand peek behind the curtain at how the best of the best grow self-managing teams, how they acquire a steady stream of the right kind of patients and much, much more.
In this day and age, and especially in your ultra-competitive part of the country, you must invest in your practice’s future. If you don’t do it, nobody will. We personally spend upwards of $50,000 each year on clinical and business education. And we’ve never regretted a single cent.
Other CE events will cost you 1000's of dollars and will cram in thousands of attendees with a scattered agenda of the same old recycled material.
This year, in order to preserve our grass-roots, "annual get-together with friends" feel, we are limiting registration to only the first 60 doctors.
If you've been to our previous events, you will know that we normally sell out rooms of 100+ seats. So these 60 spots will go FAST.
Registration is about the price of a single implant surgery, a couple crowns or one short term ortho case - and don’t worry, you’ll have no problems landing plenty of these cases after listening to us.
Guaranteed. Let us explain…
We understand that you’ve got lots of options for CE. We've all been burned before with unfulfilled or exaggerated promises. And we know haven't heard most of our speakers on the regular lecture circuit (we avoid those “normal” conferences like the plague - take advice from the herd and end up in the middle of the pack!)
And we are asking you to take a day away from your practice and your family (or maybe bring them with you to beautiful Miami and enjoy a vacation paid through your practice expenses?).
That’s why we literally guarantee this will be well worth your time and money with our Zero Risk, You’re Going to Love It, 100% Money-Back Guarantee.